Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.
Disclaimers have been added to ads from external partner networks, the size and prioritization of formats have been adjusted, and duplicate widget blocking has been implemented. Text errors and the issue with long messages from the chatbot have been fixed. The number of ads integrations from external partner networks has been limited to five at a time. In Uplify Link, support for personal addresses for content creators has been added. The anti-fraud system has been improved, and the issue with displaying rating points has been corrected.
In November 2023, significant changes were made to the tools for streamers under agency conditions. Improvements were implemented in the functionality of interactive formats, adjustments were made to the top visitors' data in Uplify Link, and numerous minor bugs were fixed.
Discover how Colegio pH is reshaping the education landscape with an innovative livestream sponsorship strategy, achieving an breathtaking 1.44% CTR and engaging over 300 livestream channels
In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.
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