TL;DR: In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.
Streamer Management and Monetization
Partners can now manage campaigns on their streamers through a one platform and monetize campaigns placed by other partners on Uplify.
Estamos empolgados em compartilhar os resultados da pesquisa abrangente da Uplify sobre o vibrante mercado de live streaming no Brasil! Nosso estudo, que entrevistou 1.512 respondentes em todo o Brasil, explora dimensões essenciais como demografia, poder de compra, hábitos de consumo e preferências de conteúdo. No artigo, você descobrirá insights acionáveis sobre como se conectar efetivamente com a audiência de criadores do Brasil e aproveitar essas descobertas para estratégias publicitárias impactantes. Não perca a oportunidade de aprimorar seu engajamento com este mercado vibrante!
We’re excited to share how Uplify teamed up with Ubisoft to deliver a standout campaign, generating 1.6 million impressions and an impressive CTR. By mobilizing over 250 top creators, we helped Ubisoft effectively connect with the global gaming community for Ubisoft Forward 2024, the company’s most important event of the year.
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.