In the ever-evolving market, understanding the preferences and inclinations of the younger generation is not just beneficial, but necessary. This collaboration with the world’s second-largest luggage manufacturer presented a golden opportunity to tap into the Gen Z market with a fresh and engaging approach.
Skybags, a prominent backpack brand backed by Asia's leading luggage manufacturer, embarked on a mission to carve a distinct identity for their new collection. The aim was not only to showcase the functional benefits of the backpacks but to position them as the stylish and personality-enhancing accessories they are.
To resonate with the vibrant and young audience, we chose YouTube Live as our platform and utilized the Custom Overlay format, taking up 30% of the screen with a transparent background. This format, characterized by its eye-catching visuals and vivid colors, created a visually appealing and immersive experience for viewers.
Deploying a team of 271 streamers, we rolled out a campaign that struck a chord with the audience, achieving a satisfactory CTR of 0.35%. The sponsorship insert wasn't just an ad; it was a style statement, encouraging viewers to embrace the individuality and the freedom that Skybags represent.
Whether you are introducing a seasoned brand to a new generation or launching a novel concept, we are here to craft campaigns that resonate and engage effectively.
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In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.