Virtual Influencers: How Avatar Bloggers Work
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.
