Last month, Influencer management platform Uplify analyzed sponsored ads across YouTube, Twitch and Trovo to research live-streaming advertising budgets. It found that U.S. brands are spending $30,000 on average for influencer livestream marketing campaigns targeting Gen Z. — Antoinette Siu
Read more about what you’ll learn at the Media Buying Summit this week on digiday.com
Discover how Colegio pH is reshaping the education landscape with an innovative livestream sponsorship strategy, achieving an breathtaking 1.44% CTR and engaging over 300 livestream channels
Explore how Samsung's Z Flip5 leveraged Uplify's influencer marketing to engage over 300 live stream channels in Brazil, effectively introducing the new cell phone to Gen Z with an impressive 0.5% CTR.
In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.