Last month, Influencer management platform Uplify analyzed sponsored ads across YouTube, Twitch and Trovo to research live-streaming advertising budgets. It found that U.S. brands are spending $30,000 on average for influencer livestream marketing campaigns targeting Gen Z. — Antoinette Siu
Read more about what you’ll learn at the Media Buying Summit this week on digiday.com
Discover how NovaDAX launched a groundbreaking programmatic sponsorship campaign in Brazil, reaching the gaming community and enhancing brand recognition despite ad-blocking challenges.
Uplify enhances campaign success by optimizing influencer performance, focusing on conversions and ROI, and implementing robust anti-fraud measures to ensure high-quality results and genuine audience engagement.