Ilana Abrahams Nolte is more than just a marketing maven; she's a visionary leader with over 30 years of expertise in data, media, technology, and digital marketing. Her illustrious career includes transformative work for Fortune 500 brands at Publicis, OMG, and GroupM in both the US and the UK.
Recently, Ilana enjoyed the films "Barbie" and "Oppenheimer" in theaters, savoring the experience that only the big screen can offer. This past weekend, she discovered the shows "Platonic" on AppleTV and "Heart of Stone" on Netflix—both of which are now on her must-see list. With Hollywood labor negotiations commencing last week, and virtually all productions at a standstill, Ilana, like many of us, is concerned: is the well of new content about to run dry?
A Challenge and An Opportunity for Marketers
The production halt in Hollywood has marketers across the globe raising their eyebrows. There is a looming concern over the impending scarcity of content, and the inventory that enables engagement with highly captivated audiences. However, Ilana sees not just a challenge, but an opportunity—a strategic pivot towards live streamers, influencers, and content creators could be the innovative solution the industry needs.
Uplify: The Game-Changer in Influencer Marketing
In recent months, Ilana has collaborated with Uplify, finding herself excited about the unique capabilities that our platform offers. Uplify is designed to automate and enhance brand performance through livestream influencers at scale, consistently delivering a 2x ROI. Our cutting-edge AI tech solution provides access to a network of over 20,000 influencers worldwide. And now, we are thrilled to announce that Uplify is launching in the US.
Read, Reflect, and Reach Out
We invite you to read this linked article for more in-depth context about the changing landscape of content and marketing. We eagerly welcome your feedback on this evolving situation and would be delighted to explore how Uplify can be a part of your brand's strategy.
Estamos empolgados em compartilhar os resultados da pesquisa abrangente da Uplify sobre o vibrante mercado de live streaming no Brasil! Nosso estudo, que entrevistou 1.512 respondentes em todo o Brasil, explora dimensões essenciais como demografia, poder de compra, hábitos de consumo e preferências de conteúdo. No artigo, você descobrirá insights acionáveis sobre como se conectar efetivamente com a audiência de criadores do Brasil e aproveitar essas descobertas para estratégias publicitárias impactantes. Não perca a oportunidade de aprimorar seu engajamento com este mercado vibrante!
We’re excited to share how Uplify teamed up with Ubisoft to deliver a standout campaign, generating 1.6 million impressions and an impressive CTR. By mobilizing over 250 top creators, we helped Ubisoft effectively connect with the global gaming community for Ubisoft Forward 2024, the company’s most important event of the year.
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.