Ilana Abrahams Nolte is more than just a marketing maven; she's a visionary leader with over 30 years of expertise in data, media, technology, and digital marketing. Her illustrious career includes transformative work for Fortune 500 brands at Publicis, OMG, and GroupM in both the US and the UK.
Recently, Ilana enjoyed the films "Barbie" and "Oppenheimer" in theaters, savoring the experience that only the big screen can offer. This past weekend, she discovered the shows "Platonic" on AppleTV and "Heart of Stone" on Netflix—both of which are now on her must-see list. With Hollywood labor negotiations commencing last week, and virtually all productions at a standstill, Ilana, like many of us, is concerned: is the well of new content about to run dry?
A Challenge and An Opportunity for Marketers
The production halt in Hollywood has marketers across the globe raising their eyebrows. There is a looming concern over the impending scarcity of content, and the inventory that enables engagement with highly captivated audiences. However, Ilana sees not just a challenge, but an opportunity—a strategic pivot towards live streamers, influencers, and content creators could be the innovative solution the industry needs.
Uplify: The Game-Changer in Influencer Marketing
In recent months, Ilana has collaborated with Uplify, finding herself excited about the unique capabilities that our platform offers. Uplify is designed to automate and enhance brand performance through livestream influencers at scale, consistently delivering a 2x ROI. Our cutting-edge AI tech solution provides access to a network of over 20,000 influencers worldwide. And now, we are thrilled to announce that Uplify is launching in the US.
Read, Reflect, and Reach Out
We invite you to read this linked article for more in-depth context about the changing landscape of content and marketing. We eagerly welcome your feedback on this evolving situation and would be delighted to explore how Uplify can be a part of your brand's strategy.
Discover how our talented colleagues seamlessly integrated client advertisements into a popular YouTube streamer's video using StreamO, ensuring a smooth viewer experience. This project exemplifies our ability to deliver engaging content that blends naturally with livestreams. Read the full article to learn more!
Em junho de 2024, a Uplify participou da Gamescom, o maior evento de negócios de jogos na América Latina. Durante o evento, a Uplify fechou novos acordos, apresentou inovações e discutiu tendências emergentes na indústria de jogos. A participação proporcionou networking valioso e colaboração com grandes nomes do setor. Leia a matéria completa para saber mais sobre nossa experiência e insights da Gamescom!
In June 2024, Uplify attended Gamescom in Latin America, securing 10 new agreements through 50+ meetings. The team showcased innovations and discussed gaming trends with key partners like Crafton and Netease. The event enhanced Uplify's market understanding and engagement. Read the article to learn more about Uplify's media updates.