TL;DR: The new features on Uplify in May 2023 include CTR improvement with personalized product links, improvements in the loyalty program and blocked campaigns, and bug fixes throughout the platform.
CTR Improvement: Personal Product Link
Creators now have the ability to copy a unique link for each creative that redirects to the sponsor's website. This link can be pinned in the chat or placed in the stream description. Click counting, fraud blocking, and parameters work the same way as for the usual chat link.
Discover how Colegio pH is reshaping the education landscape with an innovative livestream sponsorship strategy, achieving an breathtaking 1.44% CTR and engaging over 300 livestream channels
Explore how Samsung's Z Flip5 leveraged Uplify's influencer marketing to engage over 300 live stream channels in Brazil, effectively introducing the new cell phone to Gen Z with an impressive 0.5% CTR.
In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.