TL;DR: In August 2023, Uplify introduced new features and improvements. The updates encompass the incorporation of CAPTCHA support to prevent fraudulent clicks, enhancements within the referral program, the ability to disable interactive Extension campaigns during livestream, optimization of the Uplify Link, design refinements, scrutiny of names for bad words, inclusion of Extensions in the loyalty program, and the rectification of bugs.
Clicks from viewers deemed suspicious will now undergo CAPTCHA verification. Users who successfully pass the CAPTCHA will be able to proceed to the sponsor's site. Sponsors will register these visits on their site, but fraudulent clicks will not be included in our analytics.
Referral Program enhancements
The "Referrals" section now includes links to Uplify Link pages for each invited user.
Extension Campaign improvements
Interactive Extension campaigns can now be disabled during livestream. Once disabled, the campaign will no longer be shown to all viewers. If a streamer changes their mind, they must enable the campaign and restart the livestream.
Uplify Link improvements
Campaign Editor improvements
Discover how Colegio pH is reshaping the education landscape with an innovative livestream sponsorship strategy, achieving an breathtaking 1.44% CTR and engaging over 300 livestream channels
Explore how Samsung's Z Flip5 leveraged Uplify's influencer marketing to engage over 300 live stream channels in Brazil, effectively introducing the new cell phone to Gen Z with an impressive 0.5% CTR.
In October 2023, Uplify introduced new features and enhancements. Campaigns and formats were updated to comply with platform rules. Numerous changes were made to the Uplify Link operation, including adjustments for Google Ads impressions earnings and page placement optimization.