In November 2021, a major CS:GO tournament took place in Copenhagen — Blast Premier: Fall Finals 2021. Such competitions always arouse great interest among fans from all over the world. For the Russian-speaking audience, Blast Premier was broadcast by WePlay Esports, the flagship company of the WePlay Holding Esports group.
WePlay Esports broadcasts included not only matches with commentators, but also an analytics studio where games were discussed.
Some of the commercials were placed in the broadcasts during the match with the help of the partner of the WePlay Esports studio at the Blast Premier tournament — the Uplify service.
Uplify is a technological solution for sponsorship integrations in live broadcasts. Brands receive effective and unblockable sponsorship integrations, which even Adblock passes, since advertising is embedded directly into the video. So studios and streamers get the opportunity to further monetize their content.
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