We launched the first programmatic sponsorship campaign in the Brazilian market for the NovaDAX brand. NovaDAX is a European trading platform that facilitates the buying and selling of major digital assets using the Euro, leveraging advanced NovaDAX features.
The brand aimed to reach the gamer audience, introduce them to NovaDAX products, and enhance brand awareness.
A formidable challenge faced by the company was that 75% of the target audience were using ad blockers, making it exceptionally difficult for NovaDAX to connect with its desired audience using standard media and banner promotions on social networks. Therefore, NovaDAX necessitated the implementation of partnership collaborations that wouldn't be hindered by users' ad-blocking software.
To circumvent this obstacle, Uplify introduced a novel technological solution - programmatic sponsorship integrations. This technique seamlessly embeds brands into live streams, rendering them impervious to being shut down or blocked. This ensures a 100% viewing rate for the promotional messages, which greatly amplified NovaDAX's brand memorability.
By using this method, NovaDAX was able to infiltrate the niche audience of small and medium-sized streamers, a group notoriously hard to reach via conventional influencers and marketing agencies.
The proposal resonated with the target audience, as evidenced by a Click-Through Rate (CTR) of 0.49% achieved during the campaign.
Get on board with us to launch awesome and effective campaigns. Sign up for Uplify or just write to us at sales@uplify.app
Uplify's presence at EGS 2023 was a unique opportunity for Mexican content creators to learn about a platform that can help them monetize their work and grow their careers.
In November 2023, significant changes were made to the tools for streamers under agency conditions. Improvements were implemented in the functionality of interactive formats, adjustments were made to the top visitors' data in Uplify Link, and numerous minor bugs were fixed.