We are the Uplify team. Our platform automatically ingest ads into live streams. We help content creators do what they love and make money from it, and we help brands find their target audience.
Just recently we updated the platform and released Uplify 2.0.
Uplify was founded 3 years ago. Since then more than 500 streamers and 30 advertisers have joined us. Among them: Puma, Adrenaline Rush, Big Bon, Spotify, Nivea, MegaFon, Shopify, Steelseries. During this time there have been more than 100 advertising campaigns on our platform.
The service is growing fast, so we decided to upgrade our architecture and move to AWS (Amazon Web Services) so that we can easily scale and onboard more streamers and brands in the future.
There were three blockers for our growth:
Delivery time for ads in manual mode during a live stream took 10-15 seconds. It is too long for creators in the gamin industry. Every second counts, so we moved to the cloud with no limits for capacity or processing speed. As a result we got 0.1 sec as an average time for ads delivery.
When we developed the first version of the platform we chose tech stack that allowed us to develop fast but without enough posibilities for growth and scalability.
Based on our predictions and growth plans, we realised that it was no longer profitable for us to use physical servers for data storage.
In addition to the ability to scale, we have implemented many useful features for the creators:
Now every streamer can see active and inactive ad campaigns from different brands and manage them in the personal cabinet.
This is an indicator of how frequently live stream viewers click on the links during ad breaks. On the CTR basis advertiser makes a decision on cooperation with the streamer: the higher is the indicator, the more interesting advertising offers the streamer has.
It shows the potential income from available advertising campaigns. Calculated individually for each streamer based on the average number of views.
This data is needed to see when and from which ad impressions and from which advertisers the author received income
Our service predicts the income of advertising campaigns and does not hide the mechanics of the calculation from users. We always advise our streamers on how to improve their performance and how much they can get for each advertising campaign.
The Uplify team expands and automates the delivery of multiple advertising formats at once, so that both sides of the deal can choose the best options for their goals and capabilities. That's why we added Picture-in-Picture format, which allows authors to run ads not on the full screen.
We replaced the chatbot which publishes ad links. It is much more convenient now.
Now streamers can fill in details once and every month receive automatic payments along with a receipt.
The Uplify team cares about content creators and advertisers. We're constantly adding new features and updating functionality to make our service convenient for streamers and brands alike.
Our main goal is to help creators turn their hobby into a way to make money, and to help advertisers find their target audience and get the desired conversions.
Uplify became a partner of WePlay Esports at the Blast Premier tournament
Mordor Intelligence analysts predict that the average annual growth rate of the streaming industry over the next 4 years is estimated at 9%? How did that happen?
Back in the day, the TV decided for a person what to watch. But now there are interactive set-top boxes, online cinemas, and, of course, YouTube, which allow people to choose what and when to watch.