Performance tracking: Uplify pixel
Advertisers have access to Uplify pixel for tracking valuable events. Now we track the performance of the sponsorship campaign and each creator. By default, Uplify pixel accepts all events for a specific advertiser. But it can also accept creator, campaign, creative, impression, and other IDs.
Performance tracking: Uplify IDs
Advertisers can add additional product URL parameters that will be substituted with Uplify IDs. Each time viewer clicks on a link from a chat or scan a QR code, these parameters will be added to the product link.
This will allow advertisers to set up advanced click-through statistics. Together with Uplify pixel this feature provides wide opportunities for campaign optimization.
¡Hola amigos!
Interface has been translated to Spanish including: creator and advertiser accounts, OBS-dock and widget.
Improved bank account requisites form in the Eastern Europe creator's account.
Updated UI, improved validation. The update should help creators to set up their account details easier and faster than before.
Estamos empolgados em compartilhar os resultados da pesquisa abrangente da Uplify sobre o vibrante mercado de live streaming no Brasil! Nosso estudo, que entrevistou 1.512 respondentes em todo o Brasil, explora dimensões essenciais como demografia, poder de compra, hábitos de consumo e preferências de conteúdo. No artigo, você descobrirá insights acionáveis sobre como se conectar efetivamente com a audiência de criadores do Brasil e aproveitar essas descobertas para estratégias publicitárias impactantes. Não perca a oportunidade de aprimorar seu engajamento com este mercado vibrante!
We’re excited to share how Uplify teamed up with Ubisoft to deliver a standout campaign, generating 1.6 million impressions and an impressive CTR. By mobilizing over 250 top creators, we helped Ubisoft effectively connect with the global gaming community for Ubisoft Forward 2024, the company’s most important event of the year.
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.