As a tech solution for advertising agencies & brands we believe livestream influencer marketing can drive 2x ROI at scale.
And we keep improving performance and outcomes for our parter-agencies and direct customers globally like TacoBell, BBDO, Dentsu, McCann:
Explore more case studies in the cases section in our blog.
With that in mind, we've made several crucial improvements to the Uplify product.
We've learned to track and optimize performance for each influencer. Uplify's algorithms adjust campaigns based on performance, ensuring that high-performing creators receive more impressions and rewards, while low performers receive less.
Uplify's AI optimizes campaigns in real-time, placing sponsorships where they're most efficient and engaging. We track various parameters in real-time, including creator content, performance, livestream platforms, audience size, broadcast time, advertiser category, campaign goals, and the competitive landscape.
In addition to clicks, we optimize for conversions and ROI. Through a straightforward integration, we support advertisers in analyzing campaign performance and ROI.
Unfortunately, 25% of creators have used illegal sources of additional traffic at least once. We've implemented anti-fraud measures, partnering with AWS to automatically block suspicious or fraudulent traffic from creators. Our system also monitors and blocks creators who manipulate sponsorship images or placements.
Uplify's presence at EGS 2023 was a unique opportunity for Mexican content creators to learn about a platform that can help them monetize their work and grow their careers.
In November 2023, significant changes were made to the tools for streamers under agency conditions. Improvements were implemented in the functionality of interactive formats, adjustments were made to the top visitors' data in Uplify Link, and numerous minor bugs were fixed.