Betano, a leading European sports betting company, sought to expand its reach in Brazil, where football is an integral part of the culture. To captivate the Gen Z audience and encourage betting on their favorite teams, Betano teamed up with Uplify for an extensive campaign.
From February to March, Betano appeared on over 300 Brazilian Twitch channels, benefiting from Uplify's value propositions such as ad-block resistance, 100% viewability, 90% ad recall, and high audience engagement. This impressive campaign reached nearly 2 million unique users, resulting in a significant boost in registrations and a CTR exceeding benchmarks. 🔥
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