Betano, a leading European sports betting company, sought to expand its reach in Brazil, where football is an integral part of the culture. To captivate the Gen Z audience and encourage betting on their favorite teams, Betano teamed up with Uplify for an extensive campaign.
From February to March, Betano appeared on over 300 Brazilian Twitch channels, benefiting from Uplify's value propositions such as ad-block resistance, 100% viewability, 90% ad recall, and high audience engagement. This impressive campaign reached nearly 2 million unique users, resulting in a significant boost in registrations and a CTR exceeding benchmarks. 🔥
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Discover how NovaDAX launched a groundbreaking programmatic sponsorship campaign in Brazil, reaching the gaming community and enhancing brand recognition despite ad-blocking challenges.
Uplify enhances campaign success by optimizing influencer performance, focusing on conversions and ROI, and implementing robust anti-fraud measures to ensure high-quality results and genuine audience engagement.