2022 has been a great year for Uplify as a company, our streamers and partners. With a growing interest in streaming, we were able to help many creators monetize their content and many brands reach the audience of these streamers to promote their products.
We've launched 30+ sponsorship campaigns, expanded our presence into new markets around the world like Brazil, India, and the US, resulting in 300% revenue growth.
Signed a remarkable partnership with the Trovo livestream platform with 600,000 active Influencers worldwide. This partnership allowed streamers to use Uplify's own AdTech platform to monetize content. 2022 ended the year with an overall 517% increase in Uplify's active community on Twitch, Trovo, and YouTube livestream platforms.
Successfully launched new "interactive" sponsorship formats with a projected 3% CTR to find the best options for brands and streamers alike. In 2023, we'll stay true to our mission to connect the universe of live stream creators with the world of advertisers.
Estamos empolgados em compartilhar os resultados da pesquisa abrangente da Uplify sobre o vibrante mercado de live streaming no Brasil! Nosso estudo, que entrevistou 1.512 respondentes em todo o Brasil, explora dimensões essenciais como demografia, poder de compra, hábitos de consumo e preferências de conteúdo. No artigo, você descobrirá insights acionáveis sobre como se conectar efetivamente com a audiência de criadores do Brasil e aproveitar essas descobertas para estratégias publicitárias impactantes. Não perca a oportunidade de aprimorar seu engajamento com este mercado vibrante!
We’re excited to share how Uplify teamed up with Ubisoft to deliver a standout campaign, generating 1.6 million impressions and an impressive CTR. By mobilizing over 250 top creators, we helped Ubisoft effectively connect with the global gaming community for Ubisoft Forward 2024, the company’s most important event of the year.
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.