Senpai.GG launched a new sponsorship campaign on Uplify’s platform. What were the brand's challenges and how were they met?

We talk about sponsorship integrations of major brands we work with.

Adrenaline Rush has launched a new activity Adrenaline Game Fuel and we supported it with launch of partner integrations with streamers in Uplify network. See in the case how it was!

We continue sharing the best practices and sponsorship campaigns we launch across all markets. Today it’s India.

Betnacional, the leading betting company in the country, had a couple of challenging goals for their sponsorship campaign. Take a look at the case study to see what a great job we’ve done together.

Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.

Discover how our talented colleagues seamlessly integrated client advertisements into a popular YouTube streamer's video using StreamO, ensuring a smooth viewer experience. This project exemplifies our ability to deliver engaging content that blends naturally with livestreams. Read the full article to learn more!

"We're on the brink of a major shift in the advertising world. Just as digital media evolved from single brand deals to programmatic buying, influencer marketing is undergoing the same transformation. Programmatic influencer marketing is the next frontier, and Uplify is at the forefront of building this new category."About the transformation from single deals to programmatic buying in the podcast with eMarketing Association

We’re excited to share how Uplify teamed up with Ubisoft to deliver a standout campaign, generating 1.6 million impressions and an impressive CTR. By mobilizing over 250 top creators, we helped Ubisoft effectively connect with the global gaming community for Ubisoft Forward 2024, the company’s most important event of the year.