Imagine craving a burrito or taco and wanting it right here, right now. No need to book a flight to Mexico! Taco Bell, a highly popular fast-food brand in the USA and other countries, offers a delectable alternative. India, a nation renowned for its spicy cuisine, has embraced Taco Bell since its first restaurant opened in 2010. The brand continues to expand its presence while frequently launching promotions to entice customers. This spring, Taco Bell offered a chance to win an Xbox, and Uplify was proud to help them achieve their goals.
In collaboration with Taco Bell, we engaged YouTube streamers to attract more customers and leveraged our innovative LeaderBoard banner format. Our value propositions, including ad-block resistance, 100% viewability contributed to the campaign's success. As a result, numerous users participated in the contest to win the Xbox—and some lucky winners have already claimed their prizes!
Join forces with us to launch captivating and effective ad campaigns. Get started with Uplify by signing up or reaching out to us at sales@uplify.app.
Can AI replace real influencers? Virtual influencers, created using AI, can engage with audiences and promote products just like real bloggers. The concept isn't new, with early examples like the band Gorillaz. Brands are increasingly using virtual personas, such as Lil Miquela and Imma Graham, for marketing, benefiting from their consistent availability and the ability to target diverse markets. However, they rely on the human teams behind them and can't replicate spontaneous moments. For more details on how virtual influencers are reshaping marketing, read the full article.
Discover how our talented colleagues seamlessly integrated client advertisements into a popular YouTube streamer's video using StreamO, ensuring a smooth viewer experience. This project exemplifies our ability to deliver engaging content that blends naturally with livestreams. Read the full article to learn more!
In June 2024, Uplify attended Gamescom in Latin America, securing 10 new agreements through 50+ meetings. The team showcased innovations and discussed gaming trends with key partners like Crafton and Netease. The event enhanced Uplify's market understanding and engagement. Read the article to learn more about Uplify's media updates.